Social Referrals to Commerce Sites are Tiny

Social Referrals to Commerce Sites are Tiny

As huduyou grows to be a valuable resource to the community, it can sometimes be worth stepping back to think about where we fit in to the larger picture. This chart drives one amazingly powerful conclusion: there is a big gap between the amount of referrals (commerce-influencing behavior) on Facebook, and the value being accrued by those referrals.

In essence, the huge rise in commerce being driven through Facebook is still in the earliest stages of a revolution. We believe there is a great need for apps to help structure and streamline these social referrals. And because the need, and the audience size, is so significant, we also believe we are well-positioned to help put some order into this market.

Hope everyone had a great Thanksgiving, and I look forward to posting more regularly in the coming weeks.