From Refrigerator Magnets to WhoDoYou

True story. I began writing a blog post early this morning about some interesting industry trends in the social, local search industry (at least they’re interesting to me). I got partway through, and then it was time to go into the office. I got into my car, drove about 30 feet, and realized I had a flat tire.

A few years ago I would have changed the tire myself. But I recalled a neighbor told me about a great tire repair service – turns out she had a magnet on her refrigerator with the number:

I called Moshe’s Tire Repair service and was absolutely blown away. As you can see in my review below, they came to my house within 20 minutes of the call, put on my spare, took the original to fix, and by the time I arrived at their ‘tire hut’ the original tire was all but fixed. Five minutes later I was on my way, and the whole thing cost me about $15. $15!! Can you imagine?

I was so pleased I went directly to WhoDoYou and wrote a review that gave details of my experience.

But perhaps as important, I posted the review to my newsfeed on Facebook, because I know that people will see the endorsement, and next time they need a tire repair service, they’ll know where to go.

Okay, big deal you say, Yoav is a company founder, of course he’s going to write a review. Well, that’s true. But it’s also true that I experienced a genuinely great service, and I’d like my friends to know about it. Where else would I let them know? Where else would they think to go to get trusted opinions from friends?

You got it, they’ll go to WhoDoYou. While many of the recommendations on WhoDoYou are gathered from public conversations on social networks, we also have plenty of reviews that people write in when they are ‘moved’ by a service experience. Usually it’s a positive, like my tire repair experience, but sometimes it’s negative; these are useful too for the next person to see who not to use.

Most important is that there is one place to go for finding and sharing trusted recommendations. So, the next time you need a tire repair service, a dentist, plumber or other local service provider, head on over to WhoDoYou and see who’s been recommended. And if you have a great (or terrible) experience, feel free to write up a review. Your friends and neighbors will thank you.

Yoav

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