Launching The New WhoDoYou

Hello WhoDoYou-ers! Today we’re launching the next generation of WhoDoYou, with a brand new look that is re-designed and re-engineered to make it even easier for you to find and choose great local businesses.

While we’ve been hard at work developing some fancy new bells and whistles to make this the best ever version of WhoDoYou, what really matters is helping you find that trusted business when you need it. Think back to the last time you needed a locksmith to get into your locked out car, or to find a dentist that was open on a long weekend when your tooth wouldn’t stop aching. Where did you go to find someone you could trust? Who did you ask?

Serving up advice that could be used with confidence was the motivator for creating WhoDoYou in the first place. From the beginning we were – and remain – dedicated to helping you find the professionals you need, recommended by the people you trust.

So, what can you expect to see in the new WhoDoYou? First and foremost, it will be easier to find and contact businesses. We heard your feedback that showing conversations from trusted sources is great, but having the business listing is also very important. So, we’ve converted a majority of the recommendations into business profile pages – a mini landing page you’ll see for each local plumber, dentist or photographer when you click to see full details.

We’ve also worked hard to create a ranking and sorting mechanism that shows you the most relevant providers first. Notice the big ‘ol numbers at the right of each provider or recommendation card. These relevancy rankings are customized for each search, and include things like the number and quality of reviews, proximity to your search, and as you’d expect, a social weighting.

Of course we always encourage folks to log in, since that allows us to not only personalize your sort, but we can actually gather private recommendations from your Facebook friends and from people in your groups. These personal nuggets of advice will only show up for you – they are not public – but each one is worth its weight in gold since they come from your personal contacts. Our ultimate goal is to get you the best information. Quickly. And with high trust, so you can choose a great provider

We’ve also had many people ask us how they can view their own list of personal recommendations, and I’m pleased to say, we have an amazing new capability. Look at the picture of my vault below – you’ll note I have more than 1,000 recommendations from friends and groups. Starting today you too can see all those amazing bits of advice, easily sorted by overall category, and if you click on any of those fancy pictures, you can see every sub-category and every recommendation. It’s quite amazing, and we think you’ll be excited to see all that great, shared information available to you in one handy spot. Let us know what you think!

We hope you’ll also appreciate the improved experience across the site, but in particular, we believe you’ll be pleased to use the totally new mobile site. Now if you’re searching on the go it’ll be as easy on your phone to find what you’re looking for as on your desktop. In the coming weeks we’ll be releasing apps for Android and iPhone, so keep an eye out for those as well.

From a company perspective, this launch comes at an exciting time of growth. While there is still much to do, as of this month, we achieved some very meaningful milestones, including:

  • More than 500,000 recommendations converted from public social media conversations
  • Every day, in more than 500 US cities and 50 international markets, people are now finding local businesses on WhoDoYou. Every day! We couldn’t have imagined that just three, or certainly six months ago
  • And we recently closed a $900k seed round from top Israel and US-based angel investors, including Gigi Levy Weiss, Jonathan Medved, Net Jacobsson, HanJoo Lee and others

So, what comes next? Where do we start! We have lots of plans to continue enhancing the experience for our users, and for service providers that create business profiles. We’re excited about building the next stage, while continuing to maintain our primary focus on helping you, our user, find the professionals you need, recommended by the people you trust.

We look forward to keeping you informed, and hope you’ll send us a note if you have any feedback on the company, the product, or this blog. Send to feedback@whodoyou.com, or to me directly – yoav@whodoyou.com.

Thanks for your support.

Yoav