Where do people go for local referrals, and where should they go?

Here at WhoDoYou we’ve been asked more than once ‘why not encourage people to ask friends for referrals directly on social media?’ i.e. why bother going to WhoDoYou, if most of the results on WhoDoYou come from social media to begin with?

Well, I’m glad you asked. Er, well, I suppose you didn’t ask, but I’m happy to answer because it’s yet another nuanced layer in the WhoDoYou solution that really creates user delight. Perhaps the most important part of the answer is this somewhat surprising, but eminently understandable fact: most of the time, we are consumers of, and not contributors to, social media.

Think about the percentage of time you spend reading what others have written, and how often you write. Now it’s true there are a small percentage of people that speak loud – and often – on social media. And that’s more than okay – the beauty of these platforms is that it allows each of us to find the balance with which we’re comfortable. For some it’s on the far quiet end, for others, it’s the three-times daily picture of what you’re eating and a running commentary of your thoughts, ideas, meetings and free-flow associations.

For our purpose, however, it’s a reminder that most people don’t actually like to post broadly to social media, particularly when asking favors of a broad group of people. Which is why, it’s very powerful to be part of a group where friends are asking for and giving referrals all the time, and these valuable nuggets can be re-used when the next person needs a local recommendation. That’s almost the dictionary definition of a community, where friends help each other, and in this case, the help keeps on giving because it’s stored, catalogued and searchable.

Which brings us back to the original question – should people go to Facebook or Twitter to ask for referrals, or go straight to WhoDoYou? Our answer: yes. If you prefer (or are willing to put up with) the experience of asking friends for help, go ahead! If the conversation is public, we’ll capture it for the next person who’s searching. And if you prefer to search directly on WhoDoYou, you’ll probably find great information from friends and neighbors. Either way you win, and that pleases us because our main goal is to help people find the best local businesses. If you can do that with WhoDoYou, great!

We welcome your feedback on the concepts here, and are always happy to discuss with our customers, users, partners and friends. Thanks in advance for your thoughts,

Yoav